{"id":363,"date":"2012-04-20T09:58:12","date_gmt":"2012-04-20T09:58:12","guid":{"rendered":"http:\/\/breves.lavigilanta.info\/?p=363"},"modified":"2012-04-20T09:58:12","modified_gmt":"2012-04-20T09:58:12","slug":"a-vueltas-con-el-tipping-point-y-el-conocimiento-de-las-redes","status":"publish","type":"post","link":"https:\/\/breves.lavigilanta.info\/?p=363","title":{"rendered":"A vueltas con el Tipping Point y el conocimiento de las redes"},"content":{"rendered":"
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Si sacamos nuestra vena de analistas, la noticia m\u00e1s importante de ayer fue el final de la \u00abwar on drugs\u00bb<\/a> declarada por Nixon en 1971, por cuanto podr\u00eda presagiar un giro de mayor calado sobre el que ya sonaron tambores<\/a>. Cabe incluso preguntarse cu\u00e1ndo llegar\u00e1 el final del \u00abwar on terror\u00bb con el que nos han martilleado (y ara\u00f1ado libertades) desde aquel d\u00eda de septiembre de 2001. (Imagino que habr\u00e1 que esperar a\u00fan 3 d\u00e9cadas; en todo caso… pero es una guerra perdida<\/a> desde su enfoque<\/a>.)<\/p>\n

Pero si nos centramos un rato en temas m\u00e1s mundanos y hacemos an\u00e1lisis, pero esta vez an\u00e1lisis de redes, el flujo de la noticia va por las cr\u00edticas al Tipping point<\/a> y la creencia de que contar con los l\u00edderes de opini\u00f3n garantiza el \u00e9xito en la comunicaci\u00f3n en red. Es una cr\u00edtica con mucho sentido: desde luego que contar con l\u00edderes de opini\u00f3n es m\u00e1s bueno que malo para una causa dada, pero no es suficiente. No garantiza nada. Y ello explicar\u00eda que los mismos protagonistas, usando los mismos procedimientos, unas veces creen la bola de nieve<\/a> y otras veces se derritan previsiblemente bajo el sol m\u00e1s tibio del invierno<\/a>.<\/p>\n

Y en ese \u00abprevisiblemente\u00bb reside el quid<\/em> de este post. Quienes estamos en el d\u00eda a d\u00eda en la Red sab\u00edamos<\/em> que aquella intentona sobre Ryanair no llegar\u00eda a ninguna parte. Mismos protagonistas, mismos m\u00e9todos, pero el resultado se percib\u00eda diferente. Era un conocimiento asentado pero dif\u00edcil de justificar y el trabajo aparecido en Nature<\/a> este mes viene a convertir en teor\u00eda eso que hasta ahora no era m\u00e1s que un postulado sin demostrar: la clave podr\u00eda no estar en qui\u00e9n te apoya (aunque todo apoyo sume, obvio), sino en la lectura concreta que una persona es capaz de hacer de una red<\/strong> concreta en un momento concreto. Ese expertise<\/em> no lo regalan con la fanta, ni con la licenciatura de periodismo. Y, m\u00e1s importantemente, no hace grandes aspavientos ni desprende glamour<\/em>, pero seguramente contar con ese expertise<\/em> de tu parte es, si nos movemos entre redes, una parte tan relevante (o m\u00e1s) para alcanzar ese \u00abtipping point\u00bb que los rostros y nombres que se prestan a tu campa\u00f1a y los medios en que consigues armar tu puzzle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Categor\u00edas:\u00a0<\/div>\n
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Blogosfera<\/a><\/div>\n<\/div>\n<\/div>\n

via Posts de versvs en Versvs.net http:\/\/www.versvs.net\/anotacion\/vueltas-tipping-point-conocimiento-redes<\/p>\n","protected":false},"excerpt":{"rendered":"

Si sacamos nuestra vena de analistas, la noticia m\u00e1s importante de ayer fue el final de la \u00abwar on drugs\u00bb […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-status"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=363"}],"version-history":[{"count":1,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/363\/revisions\/364"}],"wp:attachment":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}