Apenas recientemente un colaborador me habl\u00f3 de Softonic y me enter\u00e9 que era una empresa basada en Barcelona. Yo solamente la conoc\u00eda como el sitio ese donde bajar cosas y donde es peligroso clicar porque toda la ingenier\u00eda social est\u00e1 orientada a que cliques en links que te llevan a publicidad, y no a la descarga que quieres.<\/p>\n
Ayer volv\u00ed a pensar en ello por las noticias y me di una vuelta por su sitio Web.<\/p>\n
\u00bfQu\u00e9 me encuentro?<\/p>\n
1) Fotos que demuestran que su oficina es un chiquipark para adultos. Vale, lo digo con envidia \ud83d\ude42 Pero me parece fuerte no ver ni una foto, \u00a1ni una!, de una estaci\u00f3n de trabajo.<\/p>\n
2) Holacracy. Fotos de sitios donde se dice que se “promueve el contacto entre empleados”. Esto es holacracy puro – la idea de que las “colisiones” entre personas son una medida empresarial tan importante como el ROI.<\/p>\n
3) 5 millones de descargas al mes. Vamos, que las p\u00e1ginas vistas son LA medida de \u00e9xito. Econom\u00eda de la atenci\u00f3n al m\u00e1s puro estilo dot com de la d\u00e9cada pasada.<\/p>\n
4) Que en marzo 2014 se ha incorporado una CFO (Chief Financial Officer, vicepresidente de finanzas) estadounidense.<\/p>\n
Y adem\u00e1s leemos ayer en prensa que “Google cambia su algoritmo y por eso Softonic entra en barrena”.<\/p>\n
Conclusiones, para m\u00ed podr\u00edan ser dos cosas:<\/p>\n
a) Si una empresa que se dedica a la “econom\u00eda de la atenci\u00f3n”, que cobra por publicidad, o por las personas que es capaz de dirigir hacia anuncios para que los vean, no tiene detectado como riesgo cambios en el algoritmo de ranking del \u00fanico buscador digno de mencionar, es una empresa de pandereta. Si un cambio en dicho algoritmo es el “black swan” (evento impredecible de efectos catastr\u00f3ficos) que hunde Softonic en seis meses, entonces no ten\u00edan derecho a sobrevivir<\/strong>. Si vives del tr\u00e1fico, perder el tr\u00e1fico que te viene de tu mayor fuente de tr\u00e1fico deber\u00eda ser el peligro n\u00famero uno a considerar y para el que tener planes de contingencia en el caj\u00f3n.<\/p>\n b) Lo del tr\u00e1fico de Google es la excusa. La nueva CFO se ha econtrado una olla podrida y est\u00e1 saneando lo que puede. Menos holacracy y m\u00e1s trabajar.<\/strong><\/p>\n Postdata: un mazazo para los empleados de base que poca o nula culpa tienen. Lo lamento.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Apenas recientemente un colaborador me habl\u00f3 de Softonic y me enter\u00e9 que era una empresa basada en Barcelona. Yo solamente […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1370","post","type-post","status-publish","format-standard","hentry","category-twitter"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1370"}],"version-history":[{"count":1,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1370\/revisions"}],"predecessor-version":[{"id":1371,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=\/wp\/v2\/posts\/1370\/revisions\/1371"}],"wp:attachment":[{"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breves.lavigilanta.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}